It's not all about Social Media
The buzz around social media can be very misleading, especially for small businesses with a limited marketing budget and no digital marketing expertise in-house to call on. As a business in this situation, it would be very unwise to invest heavily on social media unless you have your digital foundation and your digital mix in place.
to blog or not to blog
I'm sure a lot of "digital" people out there will tell you the same thing, you need a blog, you need to have regular updates on your website so Google see's the changes, yo need to include the keywords you're looking to target, so I should talk about all the great expertise I have at digital marketing, especially in Coventry!