There are three vital factors to any digital marketing strategy, content marketing, search marketing and social media.
There is a huge buzz around social media, when in fact it has been around for years, social media is merely a term used for the sharing and passing on of content. The key to a successful social media strategy is having great, interesting and relevant content and knowing which social media channel to use to share it on.
There are literally hundreds if not thousands of social networks out there, forums, blogs and the well know social media sites. Most businesses concentrate their efforts on 3 or 4, Facebook, LinkedIn, Twitter and Google Plus. Depending on your industry sector there may be a much smaller but much more targeted social network you can use for your business. I will research and identify the best social media channels for you to use and also the content that will raise your profile across your chosen audience group.
When a piece of content is shared across multiple websites, platforms and from user to user it can have literally millions of impressions, resulting in a huge increase in traffic to your website. If your content spreads far and wide it has gone "viral". Projects I have worked on have gone viral resulting in over 10 million interactions with a brand, which is obviously great for brand awareness and raising the profile of a business or product.
Please contact me for help defining your social media strategy or any elements of your digital marketing mix.